GREEN PARK
READING
Branding / Website / Motion / Literature / Signage / Ephemera
Client: Mapletree
![](https://cdn.myportfolio.com/a829aa55-e06d-46eb-b795-4a7c1686bad2/77e052ec-c926-49ce-b7aa-9d2039720689_rw_1200.png?h=9883a5454ce0cb13a27ef331b0fd163e)
![](https://cdn.myportfolio.com/a829aa55-e06d-46eb-b795-4a7c1686bad2/dae5a5e9-3499-4fe2-b19b-c10b6df6925f_rw_1200.png?h=ce60861e48a5313383813ea80bdfc827)
![](https://cdn.myportfolio.com/a829aa55-e06d-46eb-b795-4a7c1686bad2/74815cc9-e0f1-4c4a-a816-15c505eefc8f_rw_1200.png?h=6ae31a57cb45d952969199cde20ec6c5)
![](https://cdn.myportfolio.com/a829aa55-e06d-46eb-b795-4a7c1686bad2/22b4dd6a-e984-40f6-9507-05b10da706a3_rw_1200.png?h=fe8f605355c33da8471c0a1eb6954296)
Full rebrand and prepositioning of Green Park, Reading, one of the largest business parks in the UK with over 195 acres of landscaped grounds and a working population of approximately 9,000 people.
![](https://cdn.myportfolio.com/a829aa55-e06d-46eb-b795-4a7c1686bad2/b732dc69-ee48-4759-91c6-87b556af1fec_rw_1920.png?h=2c4325fec8ed82151b54af086f530606)
![](https://cdn.myportfolio.com/a829aa55-e06d-46eb-b795-4a7c1686bad2/4c39c73b-1b96-4cf8-bd52-26ee582e52ab_rw_1920.png?h=199e024ef479ee9f05791a934c7fe5c9)
![](https://cdn.myportfolio.com/a829aa55-e06d-46eb-b795-4a7c1686bad2/a10872ea-2970-4f47-b32f-56288fd25a98_rw_1200.png?h=24e2d01fe8e89db1152c80653af19daa)
![](https://cdn.myportfolio.com/a829aa55-e06d-46eb-b795-4a7c1686bad2/77b471e9-5728-48dd-95ff-d349cab2bc24_rw_1200.gif?h=808ca91f891ae1dadd0c3a0f9b3fc072)
![](https://cdn.myportfolio.com/a829aa55-e06d-46eb-b795-4a7c1686bad2/d36f0272-3a99-4e5f-b334-15d2fa38ce71_rw_1200.png?h=8cf731edb9dc11716d4fae3a05b248af)
![](https://cdn.myportfolio.com/a829aa55-e06d-46eb-b795-4a7c1686bad2/79b1359b-5f25-40c0-b804-21b40c534905_rw_1200.gif?h=8d22bdda5a46abd69434f19d88165f34)
![](https://cdn.myportfolio.com/a829aa55-e06d-46eb-b795-4a7c1686bad2/d40db8ef-1778-430c-858f-c3525491739c_rw_1920.png?h=62fe78a83bfc91c3002d490af62cceda)
![](https://cdn.myportfolio.com/a829aa55-e06d-46eb-b795-4a7c1686bad2/b874d8d9-d9f5-46ec-ac5c-aaf42848a458_rw_1200.gif?h=c42cbfb717755902572c239d6de91ff5)
![](https://cdn.myportfolio.com/a829aa55-e06d-46eb-b795-4a7c1686bad2/9ab8d56c-549f-48c0-9960-102a5569e18f_rw_1200.png?h=ade280e2ce48c77f2457ed43bf7b2dee)